In the Netherlands, one in nine children lives in poverty. In Rotterdam it is closer to one in four. An increasing number of parents are unable to pay their monthly bills and have to ask for help to overcome their debts.
Children living in poverty do not grow up in a carefree environment, as financial stress influences the entire family. It is often not possible to join a sports association or eat healthily, influencing their wellbeing. Even celebrating a birthday can be difficult and children often go without new clothes.
These are the families that the LINDA.foundation wants to support by giving them carefree moments every year. To offer them the possibility to pick out something nice in the shops. This way these families also know that people sympathise with them. Since 2013, the LINDA.foundation has offered more than 12,000 families a happier holiday season, by presenting them with a giftbox with coupons to buy groceries, clothes and gifts.